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Vail Mountain is one of North America's most storied and iconic ski resorts.  Leveraging a proven branding process, MSI leadership directed a news branding platform that set the foundation for the modernization of the brand and relevancy to targeted audiences. It this modernized brand platform guided all communication strategies (web, digital, social, CRM/database) to achieve a consistent omnichannel marketing approach.


This branding transformation elevated the Vail brand to achieve #1 World-Wide Awareness for ski resorts for the first time in over two decades. 


Vail Mountain


Vail, Colorado

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