Vail

Vail Mountain is one of North America's most storied and iconic ski resorts. Leveraging a proven branding process, MSI leadership directed a news branding platform that set the foundation for the modernization of the brand and relevancy to targeted audiences. This modernized brand platform guided all communication strategies (web, digital, social, CRM/database) to achieve a consistent omnichannel marketing approach.

This branding transformation elevated the Vail brand to achieve #1 World-Wide Awareness for ski resorts for the first time in over two decades.