ABOUT
MSI
MSI Destination Resorts + Properties partners with world-class destinations and real estate developments to drive growth results through an integrated critical path for success.
Our tailored approach and depth of tourism experience allow destination resorts and tourism organizations to achieve sustainable economic vitality, brand relevancy, and responsible growth for destination resorts and tourism organizations.
As a proven expert in architecting critical path marketing and sales plans for developers, MSI has led or partnered on over $1 billion in real estate and club membership transactions. Our integrated strategic approach allows developers to achieve market-leading absorption rates and set new price-per-square-foot echelons in normal and volatile markets.
OUR EXECUTIVE TEAM
Phillip Metz
PRESIDENT+ FOUNDER
Phil Metz serves as the strategic lead and driving force behind the integrated marketing and sales process at MSI. His illustrious career provides MSI partners with a unique competitive advantage in the highly competitive fields of tourism and real estate. Phil's extensive and diverse career as a strategic marketing and sales advisor in the real estate sector includes successfully launching and sell-out projects in Colorado, Idaho, Texas, Georgia, North Carolina, and Tennessee. He has forged partnerships with both national and regional developers, bringing their projects to market. He has partnered with national and regional developers to bring projects to market, including Newland Communities, Southern Land Company, Vail Resorts Development Company, Breckenridge Grand Vacations, and worked with world-renowned brands, including The Ritz-Carlton, Pendry, Rock Resorts, Marriott, and Hyatt. During his decade-long tenure at Vail Resorts, Phil played a pivotal role in the marketing and business growth of Vail Resorts' Rocky Mountain resort portfolio, encompassing Vail, Beaver Creek, Breckenridge, Park City, Keystone, and Crested Butte. He managed an annual marketing budget exceeding $20 million and led a marketing team of over 50 employees. His leadership consistently resulted in record visitation revenue each year. Phil also had oversight of operations and membership sales for Vail Resorts' private Clubs division, which boasted an annual P&L of $20 million, seasonal staffing of 250 employees, and a portfolio of seven private alpine clubs and two private golf clubs. In addition to his professional achievements, Phil remains actively engaged in his community, serving on various boards. Current and previous boards include the Breckenridge Tourism Board, Vail Local Marketing District Advisory Council, Vail Economic Advisory Council, Beaver Creek Economic Advisory Council, and the Beaver Creek Resort Company Board. Phil is a graduate of Colorado State University and holds a real estate broker license in Colorado. He is also an esteemed member of the Beaver Creek Resort Company Board of Directors.
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Liz Lilly
BRAND
DIRECTOR
Liz is a trusted brand builder who elevates the perception of MSI partners. With over a decade of experience across digital and traditional marketing channels, she's driven to make strategic thinking easy to execute as sophisticated yet simple content.
Mark Silberman
DESIGN
DIRECTOR
Mark has decades of experience leading creative teams in advertising, design and strategy. His work is recognized for its visual quality and effectiveness in boosting sales for clients, including successful campaigns that drive business results.
STRATEGIC ALLIANCE PARTNERSHIPS
Real Estate is LOCAL | Destinations must be AUTHENTIC
A component of MSI's critical path to success includes partnering with best-in-class local resources to deliver compelling visual storytelling, resonating written words, and relevant social community building. These partners act as a critical extension of the MSI team and drive success for our clients.
MARKIT
CREATIVE
SOCIAL + CONTENT
PARTNERS
