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Crested Butte
MSI leadership guided the integration of the Crested Butte brand into the Vail Resorts portfolio. Using a proven strategic branding process, the iconic Crested Butte received a reimagined brand to better connect with the targeted audiences and demonstrate a true sense of authenticity for the world-class destination.
WHAT
Crested Butte Ski Resort
WHERE
Crested Butte, Colorado
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