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Crested Butte

MSI leadership guided the integration of the Crested Butte brand into the Vail Resorts portfolio.  Using a proven strategic branding process, the iconic Crested Butte received a reimagined brand to better connect with the targeted audiences and demonstrate a true sense of authenticity for the world-class destination.


Crested Butte Ski Resort


Crested Butte, Colorado

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